Not every request for an appraisal is going to turn into an instruction. But if you can see where and why people fall out of your sales pipeline, you can take steps to stop it, as Reapit’s Bernadette Sheridan and Shaun Crowe discussed in a recent webinar: Top 10 things the most profitable agents are doing.
“For instance, if you consistently lose appraisals to Shaun Crowe Estate Agents because they offer lower fees, you can prepare to address this issue,” says Shaun. “You can explain to potential clients why your marketing strategy is superior and justify your fees, thereby positioning yourself as the better choice.”
Using Reapit to analyse lost market appraisals can significantly enhance your understanding of your local market dynamics and help you develop strategies to improve your conversion rates. The mMarket aAppraisal dashboard in Reapit’s MI analysis Suite report in Reapit gives you a comprehensive overview of your market appraisal activities and allows you to see which market appraisals have not been contacted in the last seven days, with the flexibility to adjust that time frame if needed.
Reapit also lets you dig into a detailed view of lost market appraisals. This feature operates at an office level by default, but you can also examine data across the entire business or drill down into your personal lost market appraisals. This capability enables you to pinpoint exactly where things are going wrong and start work on fixing them: perhaps one office in particular is losing out to a sharp local competitor, or maybe your highest-performing agents can share their advice with others to stop them losing market appraisals.
To watch the full webinar, visit: https://join.payprop.com/uk/webinar-10-things-profitable-agents
