It’s easy to see why clients love the award-winning service at Nicol & Co so much. Less obvious, perhaps, is the crucial role played by Reapit, the market-leading estate agency platform, in empowering the Nicol & Co team to be their best.
We asked some of the movers and shakers at the Worcestershire-based industry leader what makes Reapit so crucial to their success.
Easy for everyone
What about Reapit stands out to users? For starters, teams find it incredibly easy to use. Senior Sales Progressor Kat Grealy, who admits she’s “not the most tech-savvy", navigates the platform with confidence. Sales Director Dan Westwood says much the same, noting in particular how quickly new hires master the platform.
The team also loves Reapit IQ, a free training platform that offers many hours of knowledge base content including live webinars to help all users make the most of Reapit.
As Owner and Managing Director, Matt Nicol mainly appreciates how Reapit enables his team to thrive without his constant presence.
“I wanted a platform that staff weren't going to get frustrated with. The right tech works in the background. It doesn’t slow you down. You don’t want to be thinking too much about it. Reapit works as it should. And the feedback from the staff it has always been very positive. Now the best part of my day is seeing my team thrive. I am very hands-off now with the business, which is fantastic because I still see the great results.” Matt Nicol
Leveraging data
Reapit’s Power Reports provide Matt, Operations Manager Brett Hopcutt and other senior managers with insights into the agency’s performance. Power Reports are extremely flexible custom reports that let agents sort and segment properties, tenancies, offers and more.
This degree of insight was largely why Nicol & Co chose Reapit in the first place. As a two-branch business experiencing rapid growth, they recognised the need for a CRM that could not only support their expansion but scale with them. Reapit was just the solution for the job.
By analysing key metrics across all branches, they can make better informed decisions that drive growth. And as they say, information is power – or in this case, team empowerment. Not too long after signing up, Nicol & Co opened a third office.
“I log into Reapit first thing in the morning and I'm in it throughout the day. I use it for diary entry, reporting and status updates for properties. If I need marketing information like days on the market or price achieved, I get all that from Reapit. It’s my go-to source for data.” Brett Hopcutt
Managing client relationships smoothly
Reapit also plays a key role in ensuring a smooth digitised workflow across both sales and lettings departments and across all three Nicol & Co branches. Whether it’s Brett, Kator Dan, everyone uses their customisable Reapit dashboards to stay organised, coordinate their efforts and keep up to date.
“In short, Reapit keeps us on track day to day. But it also allows us to plan for where we want to be, whether it be tomorrow, next week or a month's time.” Dan Westwood
Having everything all under one roof is critical for managing client relationships – if a client calls while their primary contact is unavailable, another colleague can access their full conversation history recorded in Reapit and continue the conversation without missing a beat.
“I like knowing that I can add value to that next conversation without missing or repeating information. People move house for a whole host of reasons, and we want to help ease the stress the person might be feeling, we want to give them confidence. To be honest, I think it’s a privilege to be chosen to help someone on that journey.” Dan Westwood
This shared visibility helps reduce transaction time, build and maintain strong relationships and keeps clients coming back.
“The fact that it’s so easy to use means we deliver quick, consistent customer service. Clients want a streamlined experience, and that's what we get with Reapit.” Matt Nicol
Innovation powered by you
Reapit's goal is to streamline the experience in ways agents actually want. Their app marketplace offers a collection of popular third-party PropTech tools that integrate seamlessly with the platform.
Brett uses the marketplace to bring in his other favourite services, improve efficiency, and even create and connect his own apps using Reapit's open API.
“There’s always new and exciting apps and well-known brands to integrate with. It's always updating. It's always intuitive. That's a benefit for us.” Brett Hopcutt
Reapit welcomes suggestions for the app marketplace. There's also a portal where the team can provide feedback, or they can reach out to Reapit's support team, who Nicol & Co praise for being responsive and receptive.
“Support and customer service with Reapit's been brilliant. They do take your feedback, they do adapt. It's all helping Reapit to really build a CRM that actually everyone can use and get on with.” Matt Nicol
A partner for ongoing success
It’s clear that Reapit has become more than just a tool at Nicol & Co – it's practically an honorary member of the team. Reapit’s ease of use and comprehensive CRM functionality have made it indispensable to the agency’s continued success.
“If someone came to me and they said they were considering Reapit, I'd say it's a no-brainer. You won't regret a day of it." Matt Nicol
