Changes to consumer behaviour usually arrive in waves.
Most of the time these waves are small and drive minimal impact. But every so often a wave comes along that’s much larger, demanding that businesses and brands make significant strategic and holistic adjustments to adapt.
This report explores the state of consumer behaviour today – and how customer expectations and engagement preferences have evolved over the past few years as conventional trends were uprooted and new trends accelerated.
“Consumer behaviour is changing faster than businesses can keep up. Digital transformation can help them keep pace – but not get ahead.”
The Life Centricity Playbook | Accenture
