Fixing – and improving – reporting and analytics
Reapit not only resolved the data frustrations that Ben had with his previous CRM, but improved upon Hat and Home's ability to harvest and filter their data for reporting and analysis.
Ben’s favourite feature is the Power Reports, which enable effortless data filtering, empowering staff to pinpoint specific prospect groups for targeted outreach without having to sift through long unfiltered lists.
And because Hat and Home’s sales and lettings data is centralised in one system, it doesn’t miss a single opportunity to earn ongoing business from clients after they purchase a property.
Investors who register through Hat and Home are automatically included in a targeted Power Report flagged for the lettings department, prompting them to contact the investor immediately to promote their lettings and management services.
Data to us is absolutely everything. We needed a system that can harvest data, identify potential opportunities for us, and make sure we give our teams the best chance to be effective at branch level and an individual level. The impact that Reapit has had on that end has been phenomenal.
The right tools deliver the right results
Reapit is Ben's daily tool for overseeing the entire business. He finds real value in its robust reporting and analysis tools, which help him make informed decisions that benefit customers and drive business growth.
And his efforts have paid off – since signing up with Reapit, Hat and Home has expanded from one to five branches across Berkshire, with no plans of slowing down.
All five branches rely on Reapit’s powerful automation to handle routine admin, leaving them free to keep delivering fantastic home-moving experiences for their clients.
The central importance of customer service
Relationships are what drives the property industry, which is why Ben prioritises top-notch customer service from his team.
And top-notch service is also why he values Reapit's support line so highly. Reapit not only resolves technical issues promptly but supports Hat and Home’s business operations with regular updates on product releases and free training sessions.
On a more personal note, Reapit has also supported Hat and Home's remarkable fundraising efforts for Parkinson's UK, a cause close to Ben's heart. Through various fun charitable events, Hat and Home has raised thousands of pounds towards finding a cure, and Ben has exciting plans for more events soon.
It’s important to us that we work with suppliers who share our vision outside of normal business practice. The tools Reapit provides help us customise the platform to suit our processes, to make sure it's really working hard on our behalf. I have absolutely no doubt my business has grown and is stronger because of our collaboration with Reapit.
