Leads are valuable, but managing each one individually - especially those pouring in from portals like Rightmove, Zoopla and OnTheMarket – can be overwhelming. Coming in on a Monday morning to a backlog of weekend enquiries can turn into a time-consuming task, with each lead needing to be reviewed, prequalified, scheduled and followed upon. That’s where automated booking tools come in, reshaping the way estate agents manage leads and making the entire process more efficient.
Imagine an assistant who not only picks up every single lead but also pre-qualifies them before they reach you. Well, with booking automation, that’s not just a dream but a reality.
Here’s a closer look at how these tools can save you valuable time, simplify your workday and boost your efficiency – all while making sure you never miss an opportunity.
The Power of Pre-Qualification: Know Your Leads Before You Meet Them
Not every lead is ready to sign on the dotted line. Some are just browsing, some are researching, and some might still be deciding if they’re ready to move at all. Automated booking tools step in here, sending potential clients a pre-qualification form immediately after they enquire about a property. It’s like a mini interview that gathers crucial information without you lifting a finger.
This is especially important for lettings agents, where the volume of enquiries can be especially high. And with this system in place, you’re meeting people who’ve already shown that they’re serious. Now, instead of spending time trying to assess whether someone is just “window shopping”, you can focus on those who are genuinely interested.
Plus, these forms can be tailored to fit each property, meaning that every lead gets a personalised experience, and you get valuable insights right from the start.
Plus, these forms can be tailored to fit each property, ensuring that only applicants who meet your criteria can select a viewing slot. This way, every lead receives a personalised experience, and you can gain valuable insights right from the start – without spending time on unsuitable applicants.
Customisable Scheduling: You’re in Control
We all know the struggle: a promising lead wants a viewing right when your schedule is already full. With automated booking tools, the power is in your hands. Once a lead qualifies, they can choose from pre-set viewing slots or even share their availability with you, letting you set the terms and times that suit your schedule best.
It's in your calendar, your rules – and by letting tech handle the scheduling, you’ll free up your day to do what you do best: helping clients find their dream homes.
Automated Confirmations and Reminders: No More No-Shows
Have you ever prepared for a showing, tidied up, got your notes in order…only to be met with silence? No-shows are a frustration in the industry. But with automated booking tools, clients receive confirmations and reminders automatically. This proactive approach not only reduces the risk of no-shows but also ensures clients remember the viewing.
Reminders are the gentle nudge clients sometimes need, and with automation, it happens without you needing to set a single reminder on your phone or calendar.
Lead Assignment Done Right: Match Leads to the Right Agents
Automated booking tools can even direct leads to specific agents, so clients get the best match for their needs right from the start. When each lead is directed to the right person, there’s less shuffling around, and everyone (agent and client alike) benefits from amore seamless experience.
Efficiency and Time Savings: Because Your Time is Precious
Here’s the bottom line: automated bookings don’t just save time; they redefine how efficiently you can manage your day-to-day work. When an applicant completes a pre-qualification form, a new contact record is automatically created in your CRM, further reducing admin tasks. By cutting down on manual work like lead qualification, scheduling, and follow-ups, you’re free to focus on building client relationships and closing deals.
Struggling to keep up with lead qualification and scheduling? Automated booking tools are your answer. And that’s where our new Reapit Bookings release comes in, designed with agents like you in mind to offer a simplified, efficient approach to lead management. Watch out Elevate ’24 event on-demand to see how it works in action and discover how you can make the most of every client interaction.
